The Miller Brewing Company and the Miller High Life brand established Friends of the Field in 1994 to support wildlife habitat conservation and to promote responsible sporting. Teaming with Pheasants Forever, Friends of the Field helps to keep our woods and waters clean and helps give something back for future generations. Pheasants Forever was the first conservation partner in Miller’s Friends of the Field.

Additionally, Miller High Life has been the long-time sponsor of Pheasants Forever's annual Print of The Year. Miller High Life’s support of the Print of The Year has resulted in well over a million dollars in revenue for Pheasants Forever’s conservation efforts.

After a successful day in the field, Pheasants Forever members know that it's Miller Time